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home  services cable
advertising benefits
of cable |
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Benefits of Cable Television Advertising
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- Cable can target a specific audience
Cable
advertising has the ability to reach
potential customers by using "targeted"
programming (news, sports, children's programming,
documentaries, home improvement, etc.) with an
audience of similar demographic characteristics.
- Cable can target geographical areas
You can avoid "broadcast waste" by
selecting geographic areas for your advertising
messages.
- Cable advertising is cost efficient
Small businesses can afford the power of
television with cable television advertising.
- Cable advertising impacts our emotions
You can take advantage of the impact of television
advertising…the impact of sight, sound,
motion and emotion.
- Cable offers greater frequency
Cable is cost efficient. Often you can purchase
a whole week on cable for what it would cost
for one late news spot on the local broadcast
affiliate or one ad in the local newspaper.
- Cable audiences are upscale
Cable household viewers earn above average
income and tend to purchase more large
ticket items.
- Cable viewers watch more television
Nationally, cable viewers watch one hour
more television per day than non-cable
viewers. This is due, in part, to the greater
quantity of programming available in their
specific interests.
- Cable subscribers watch less network television
Cable subscribers watch more television,
they watch less network television. Nationally
45% of all viewing in cable households
is to cable programming. Locally 85% of
all viewing is to cable programming. A
cable schedule insures that you do not
miss solid potential customers.
- Cable viewing is up
Cable viewing shares have been increasing
steadily, while broadcast network shares
have been shrinking
- Cable
is local
Local cable advertising offers a wide variety
of local sponsorship and community involvement
opportunities.
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