Radio Campaign Text Version Rest Easy - Truth or Consequences - Great Deal - Running Man -
#1 "Rest Easy"
NARRATOR:	AUDIO:
If unpaid New York State taxes… Are getting you down…	Sad, dramatic, melancholy music
or keeping you up…	Man yawning, TV sounds
New York tax amnesty Is your dream come true! Now through January 31st. You can pay your overdue taxes With lowered interest And no penalties. NO kidding! Our website's open 24-7 At www. nystaxamnesty.com Or call 1-888-552-3453 That's 1-888-552-3453. Sign up for tax amnesty today And clear your name…. Clear your head..	TV sounds
Rest easy….	(Man sighing and stretching contentedly; maybe falling asleep and snoring.)
For a change.
Get Caught Up. Before You Get Caught. Tagline: A message from the New York State Department of Taxation and Finance.
#2“Truth or Consequences”
NARRATOR:	AUDIO:
Despite what you might think, There are consequences, to not paying New York State taxes. Like a bad credit report. A mortgage turn down. High legal bills…A closed business, A bad reputation, A room with no view.	Door slamming; jail cell clanging closed.
You get the picture. Call 1-888-552-3453, That's 1-888-552-3453 Or visit www.nystaxamnesty.com Apply for tax amnesty Now through January 31st Because your back taxes…. are a small price to pay Compared to the consequences.	Silence in the background
Get Caught Up. Before You Get Caught. Tagline: A message from the New York State Department of Taxation and Finance.
#3 "Great Deal"
NARRATOR:	AUDIO:
If you’re worried about The State taxes you owe … You're not alone…	Crowd whispering; crowd sounds
Listen up …	Crowd falls silent
You can apply for tax amnesty. Pay your back taxes Pay lower interest Pay no fines or penalties Just call 1-888-552-3453 That's 1-888-552-3453 Or pay online At www.nystaxamnesty.com But like all good deals This one won't last You've only got Until January 31st.	Silence in the background
Get Caught Up. Before You Get Caught. Tagline: A message from the New York State Department of Taxation and Finance.
#4"Running Man"
NARRATOR:	AUDIO:
If you've been running from your New York State tax obligations	Man running down the street, footsteps trips over garbage
These facts will stop you In your tracks…	He stops; out of breath, panting
Having unpaid New York State tax debts Can cost you a home, Your reputation… Your business Your car.	out of breath, panting
Even cost you jail time.	We hear sirens, jail cell door slamming..
But during New York State's Tax Amnesty Program... Now through January 31, You can catch up. Pay what you owe, With reduced interest, And no penalties.	We hear sirens; see flashing lights behind him in the alley.
Call 1-888-552-3453 That's 1-888-552-3453	phone touch tone dialing
Or visit www.nystaxamnesty.com Stop running, Start paying, Come in from the cold.
Get Caught Up. Before You Get Caught. Tagline: A message from the New York State Department of Taxation and Finance.
#4"Times Running Out"
NARRATOR:	AUDIO:
Time's running out…	A clock ticking, then more start adding to the chorus.
On a great deal… Called New York tax amnesty. The deadline's January 31st To pay back taxes To New York State… With reduced interest And no penalties. If you snooze…you lose. So Wake up..
	Cacaphony of background sound of alarms going off.
And take down this number…. 1-888-552-3453 That's 1-888-552-3453 Or visit www.nystaxamnesty.com You're running out of time We're running out of patience. Apply for tax amnesty By January 31st
Get Caught Up. Before You Get Caught. Tagline: A message from the New York State Department of Taxation and Finance.