Television Campaign Text Version Rest Easy - Truth or Consequences - Dollar Signs - Running Man
#1 "Rest Easy"
AUDIO:	VIDEO:
If unpaid New York State taxes are getting you down…	Late night, man in darkened living room in easy chair with remote, staring at late night TV show. Man is clearly an insomniac. Man looks glum as he watches.
...or keeping you up…New York’s tax amnesty is your dream come true!	(Same man wide-eyed on couch)
Now through January 31st Pay your overdue taxes w ith lowered interest and no penalties.	(Man gets idea; starts to smile)
NO kidding! Our website's open all night	Graphic: www. nystaxamnesty.com
So stop by…	(Man grabs laptop from TV tray table)
and sign up…	(Show man at the computer at website)
Then get some rest for a change.	(Man sighing and stretching contentedly; maybe falling asleep and snoring.)
Get Caught Up. Before You Get Caught. Tagline: A message from the New York State Department of Taxation and Finance.
#2“Truth or Consequences”
AUDIO:	VIDEO:
Despite what you think, There are consequences To not paying your New York State taxes	Shot of a pair of hands.
To not paying your New York State taxes Like a bad credit report.	Show hand clipping credit cards
A mortgage turn down	Hand crushing a house miniature
High legal bills…	Show hands sorting through bill pile
A closed business.	Photos of shuttered shop
A bad reputation.	People won't shake hands
A room with no view. Compared to the consequences	Hands with handcuffs
Apply for tax amnesty Because your back taxes.......	Hands with handcuffs
Are a small price to pay...... Compared to the Consequences.	Hands with handcuffs
Get Caught Up. Before You Get Caught. Tagline: A message from the New York State Department of Taxation and Finance.
#3 "Dollar Signs"
AUDIO:	VIDEO:
Sound effects of City.	Crowd shot of busy Manhattan street; lunchtime crowd; mix of blue and white collar workers. As crowd surges forward, we see names and dollar signs begin to appear over people's heads. We notice a "signature" woman moving the crowd in each shot.
If you’re worried about The State taxes you owe … You're not alone…	Shot goes wide to show large crowd of people
Stop right now and apply for tax amnesty.	Freeze frame of crowd.
Call 1-888-552-3453 Or visit www.nystaxamnesty.com From now until January 31st...	Freeze frame of crowd.
You have the chance… To zero your numbers,	Signs over people's heads roll to zero
To clear your name,	Names over heads disappear
To stand out in the crowd,	Zero in on the woman, who is smiling
For all the right reasons,
Get Caught Up. Before You Get Caught. Tagline: A message from the New York State Department of Taxation and Finance.
#4"Running Man"
AUDIO:	VIDEO:
If you've been running from your New York State tax obligations......	Man running down the street, briefcase swinging, trips over trash can, runs down an alley, stairs, in a puddle He has on a raincoat, appears panicked.
These facts will stop you In your tracks…	He continues running
Having unpaid tax debts Can cost you a home, Your reputation… Your business.... Your Car….	He continues running
Even cost you jail time.	We hear sirens; see flashing lights behind him in the alley.
During New York State's Tax Amnesty Program Pay what you owe Penalty-free.	We hear sirens; see flashing lights behind him in the alley.
Call 1-888-552-3453....... Stop running	Show him fumbling for his cell phone and dialing a number, looking relieved.
Get Caught Up. Before You Get Caught. Tagline: A message from the New York State Department of Taxation and Finance.