Create powerful marketing communications, provide interactive learning and accelerate organizational transformation. As geographical considerations, budgets and deadlines continue to limit the feasibility of hosting large scale, in-person events, and as organizations look for unique ways to reach customers, more and more are searching for new strategies.

 

These new ideas must allow participants to simultaneously develop relationships through targeted, personal communications, while still providing high-impact, trackable and cost-effective results.

 

The answer...Live and On-Demand Webcasting, Streaming Media, Internet Broadcasting solutions from Midhudsonmedia.

• Consultation
• Assessment
• Production
• Engineering
• Programming
• Training and Support
• Content Development
• Business Development
• Strategic Plannin

• Expand your reach
• Create new revenue streams
• Demonstrate communications leadership
• Create E-learning educational content
• Meet government compliance requirements
• Access video anytime anywhere
• Deliver one consistent message
• Speed time to market
• Increase retention of information
• Reduce travel costs
• Increase productivity
• Viewer Analytics

Government

All New York State government agencies are required to Webcast all of their open meetings.

 

Corporations

Corporations are turning to Webcasting to bring employees to meetings at a much lower cost. Meetings are being repurposed for additional On-Demand Training and Communications.

 

Trade Associations

Trade shows using live Webcasting get increased press coverage. Post-event Webcasts provide additional viewing and revenue opportunities.

 

Membership Organizations

Organizations are embracing Webcasting for a host of purposes, from training to fundraising to missioncritical communications.

Midhudsonmedia offers customized Internet Broadcasting Channel Interfaces.

 

No need to invest in equipment, staffing or training. Midhudsonmedia handles all of the set up and logistics for each event. We capture Hi-Definition
Video and encode for Live and On-Demand webcasting in a custom branded interface with synchronized relational data such as PowerPoint presentations, web and E-mail links live chat, instant polls, surveys, as well as in-stream and relational advertising.

 

Building a virtual community around virtual events

 

Do you have a strategy in place for building and educating your virtual community?
The emerging future presents a clear understanding that it is not if, but when, you will embrace the critical importance of educating your virtual community. This requires a reprioritization of existing communication platforms and the training of presenters to better understand the interaction opportunities with their online audience.

 

The key goals of a virtual event are to distribute information and connect with individual participants

1. Repurpose/repackage your current physical meetings, presentations and conferences
2. Restructure your physical meetings, presentations and conferences to better accommodate the virtual community
3. Create new virtual only content

Content Development
The goal is to create high-impact and easy-to-digest online audiovisual educational materials that promote resilience-building and transformative thinking, creating interactive feedback cycles that measure understanding and connect community.

 

At the moment a virtual event is concentrated experience, it follows the physical event model which is no longer necessary.

 

The emerging trend is for smaller amount of information to be delivered over time. This supports the ability to measure the participants understanding just like you would have in classroom style, learning over a period of time.

 

The future recognizes virtual communications as a valuable, scalable, educational tool. Decisions need to be made from a portfolio management perspective in order to prioritize new opportunities and drive engagement.

 

Using technology platforms to connect people to a virtual environment is key. Pre and post event surveys fuels interaction. Individualized learning tracks allow you to search through catalogued video/rich media content, details of the, event metadata, chapters, and slides as well as documents, emails, web pages, images, view the Library Tree, upcoming events, recently viewed, recommendations and most popular. While virtual events are not yet personal interactions, emerging video to video chat integration will be the next step towards personalizing the virtual experience. Virtual events lower our carbon footprint, share our knowledgebase and expand our virtual communities. As participation increases so does the sustainable benefits.

 

Contact us for more information.