The most successful New York State awareness campaign to date.

While the state was originally hoping for $120 million, $520 million was actually collected in back taxes due to this hard hitting, cross-medium campaign.

Entire campaign completed is less than two months.

Transite Posters placed in bus and subway terminals across NYC.

Ad series published in six NYC newspapers, Fortune Magazine and Time Magazine's Person of the Year issue.

Streaming Video created for Television Spots (this is an archived version of the site - view the flash and windows media)

Website produced with section 508 compliance – text only version also provided for handicapped viewers.

Campaign Brand Logo.