Client
NYS Tax Amnesty

Project
Tax Amnesty Campaign

Challenges
Produce a campaign that brings in $120 million dollars in back taxes.

Direction
Create a cross media campaign including transit posters, website and newspaper and magazine ads.

Software
Dreamweaver
Windows Media
Real Producer
Adobe Acrobat
Adobe Illustrator
Adobe Photoshop
Quark Xpress

While the state was originally hoping for $120 million, $520 million was actually collected in back taxes due to this hard hitting, cross-medium campaign.
The entire campaign was completed is less than two months. A campaign Brand Logo was created to visually lead the campaign. Transit Posters were placed in bus and subway terminals across NYC. The ad series was published in six NYC newspapers, Fortune Magazine and Time Magazine's Person of the Year issue.

Streaming Video was created for Television Spots (this is an archived version of the site - view the flash and windows media)

The website was produced under section 508 compliance – there was a text only version also provided for handicapped viewers.