Client
Empire State Outdoors

Project
ESO TV identity and website

Challenges
Identy campaign and website for a startup television show.

Direction
Create an identity and website that speaks to the public as a visual representation of a television show based on the clips provided.

Software
Dreamweaver
Flash
Adobe Illustrator
Adobe Photoshop
Adobe Premiere
Adobe After Effects
Sorenson Media Encoder
InDesign

Greene County Empire State Outdoors Better Brand Tax Amnesty Empire Zone

A new television show about the natural beauty of Upstate New York was in need of a visual presence to promote the great outdoor adventures available.

The Empire State Outdoors project began with the design of a logo and stationery package.

The colors needed to be brilliant, but television safe and would need to transfer well to print as well. The logo was animated for the show and also provided the art direction for all of the shows graphic treatments.

The website needed to match the look and feel of the television show - and also needed to communicate what the show was about. Midhudsonmedia used Flash to stream the video on the homepage as well as all of the episode shorts in the Episode Promo page.