Client
Better Brand

Project
Better Brand Image Campaign

Challenges
To create a new brand based on an existing logo.

Direction
Use the existing color scheme with additional highlight colors to enhance the natural beauty of the product

Software
Dreamweaver
Flash
Adobe Illustrator
Adobe Photoshop
Adobe Premiere
Adobe After Effects
Adobe InDesign
Sorenson Media Encoder

Greene County Empire State Outdoors Better Brand Tax Amnesty Empire Zone

Better Brand came to us with just a logo – their needs were to have a new campaign including a website, brochure, and tear sheets along with a set of matching stationery.

The Better Brand Website features a flash header with a rotating image script as well as flash video assets. The Stationery Package includes letterhead, business card, envelope, and pocket folder. In the folder were a series of Data Sheets and a tri-fold direct mail Brochure. A Gatefold Magazine Ad and video were created to promote their latest endeavor.

Midhudsonmedia also created materials for thier premier sponsorship of the New England lumber association trade show to include the kick off event video positioning Better Brand as the team builder for the independent lumber dealer.