Client
Greene County, NY

Project
Greene County Collateral, Website and Marketing Campaign

Challenges
Content Driven and
Information Heavy, High-End
B to B profile which ties into
the marketing campaign.

Direction
Provide a strategy that sets Greene County as a national and international destination for businesses.

Software
Dreamweaver
Flash
Adobe Acrobat
Adobe Illustrator
Adobe Photoshop
Adobe Acrobat
Adobe Premiere
Adobe InDesign
Sorenson Media Encoder
Excel
Quark Xpress

The Greene County Tourism Website features random home page seasonal Flash Video. It is a Data Driven site built in Cold Fusion with full client administration. It was built with the idea in mind that it would be a revenue generator with ads placed on the right column. The site hosted information for all Greene County local events as well has having a customized Lodging and Dining database.

The Events Calendar was provided to the public both Online and in printed form both in brochure (24 page) and in the local newspaper. On the Website, the homepage would feature choice events to click through for more information. The Events Guide was designed to match the Travel Guide 44 page Travel Guide (8Mb download) - both became the leading collateral pieces for the Tourism Department.

A magazine and newspaper Ad Campaign was created based on either specific events or generally to drive more traffic to the website or to call the department itself. The campaign sported the bright colors of the Discover Greene Logo since it was geared for general public consumption.