Client
Greene County, NY

Project
Greene County Collateral, Website and Marketing Campaign

Challenges
Content Driven and
Information Heavy, High-End
B to B profile which ties into
the marketing campaign.

Direction
Provide a strategy that sets Greene County as a national and international destination for businesses.

Software
Dreamweaver
Flash
Adobe Acrobat
Adobe Illustrator
Adobe Photoshop
Adobe Acrobat
Adobe Premiere
Adobe InDesign
Sorenson Media Encoder
Excel
Quark Xpress

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Out of 75 entries, the GreeneBusiness Marketing Kit won "Best in Class" for the NYSEDC 2004 Marketing Literature and Promotional Materials Awards Competition.

The Marketing Kit includes a Custom Die Cut Pocket Folder, 8-Page Brochure, 64-Page Data Book, CD-Rom, Standalone Regional Map, and Shell Inserts for specialized client information.

Midhudsonmedia also created one of the signature pieces for Greene County Business - a video-enabled, media-rich E-burst which included several flash-based videos, news articles and downloadable pdf assets.

The E-burst was used several times for different announcements on a monthly release basis.

The Newspaper/Magazine Ad Campaign won "Honorable Mention" for the NYSEDC 2004 Marketing Literature and Promotional Materials Awards Competition. It featured stock as well as original photography of the Greene County region and was montaged together in Photoshop. It was the front-face of the entire Greene County Business campaign and drove readers to the Website.