Client
Greene County, NY

Project
Greene County Collateral, Website and Marketing Campaign

Challenges
Content Driven and
Information Heavy, High-End
B to B profile which ties into
the marketing campaign.

Direction
Provide a strategy that sets Greene County as a national and international destination for businesses.

Software
Dreamweaver
Flash
Adobe Acrobat
Adobe Illustrator
Adobe Photoshop
Adobe Acrobat
Adobe Premiere
Adobe InDesign
Sorenson Media Encoder
Excel
Quark Xpress

Greene County Empire State Outdoors Better Brand Tax Amnesty Empire Zone

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The Discover Greene brand, utilized throughout the county from Government to Business to Tourism campaigns, set the stage for unifying the three main divisions of Greene County: Department of Tourism, Greene Business and Greene Government. This overall message was introduced as the kickoff of each division’s campaign that followed. This mark was the most utilized, unified initiative the County had ever seen and was designed to be flexible in use for all mediums.

The Discover Greene Animation was used for internet streaming applications as well as for tagging television commercials.

The triptych logo was used as both a unifying logo and separate, standalone logos. The color scheme was matched by the Discover Greene mark and was created to match in video, print and web simultaneously.

What followed were three years of building on the look and message of Greene County.